£54.17

New Products Management: 2025 Release ISE

Brands & Corporate Identity

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Description

Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout to present the "best practices" of industry and relevancy for today's businesses. New for the 2025 Release the content includes integrated technology of our complete course platform, McGraw Hill Connect. Featuring Smartbook, Connect’s adaptive learning solution, assignable chapter exercises, and quizzes. All designed to boost engagement and support students' further learning.

Product Specifications

Format: paperback
ASIN: 1264968183
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 24 March 2025
Listed Since: 12 March 2025

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New Products Management: 2025 Release ISE

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