£42.86

Springer New Product Development: An Empirical Approach Book

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Description

In a marketplace defined by high competition and unstable demands, staying competitive requires more than just efficiency. This book from Springer examines the complexities of managing a business enterprise within dynamic environments characterized by heterogeneous market segments and short product life cycles. As product lives shorten, the ability to increase the pace of new product introduction becomes a necessity for survival. This text explores how firms can remain innovative and respond quickly to changing customer needs. By focusing on providing better and faster products to market than competitors, the book addresses the fundamental role of new product development (NPD) as a critical process of learning and adaptation. Whether you are studying market conditions or organizational learning, this empirical approach provides insights into how innovation strategy affects a firm's ability to sustain its position. It is a valuable resource for understanding how to navigate the challenges of modern business landscapes and maintain a competitive edge through strategic development.

Key Features

Examines the impact of innovation strategy on business success in highly competitive and dynamic market environments.

Provides an empirical approach to studying how organization learning affects the new product development process.

Analyzes how firms can manage short product life cycles by increasing the speed of new product introduction.

Offers insights into responding to changing customer needs to deliver products to market faster than competitors.

Explores the relationship between market conditions and the ability to remain efficient in unstable demand scenarios.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 January 2005
Listed Since
05 January 2007

Barcode

No barcode data available

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