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£42.86
Springer New Product Development: An Empirical Approach Book
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£43 today · usual range £36–£44 · best ever £36
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Price range: £36 - £44
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Description
Key Features
Examines the impact of innovation strategy on business success in highly competitive and dynamic market environments.
Provides an empirical approach to studying how organization learning affects the new product development process.
Analyzes how firms can manage short product life cycles by increasing the speed of new product introduction.
Offers insights into responding to changing customer needs to deliver products to market faster than competitors.
Explores the relationship between market conditions and the ability to remain efficient in unstable demand scenarios.
Product Specifications
- Brand
- Springer
- Format
- hardcover
- ASIN
- 0387232710
- Domain
- Amazon UK
- Release Date
- 27 January 2005
- Listed Since
- 05 January 2007
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No barcode data available
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