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Springer New Product Development: Innovation Strategy & Market Analysis

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Price range: £42 - £44

Price levels: 2 different prices over 73 days

Description

Explore the critical intersection of innovation strategy, organisational learning, and market conditions in modern new product development. This empirical study by Springer addresses the fundamental challenge facing today's business enterprises: maintaining efficiency and competitiveness in dynamic, fast-moving markets characterised by intense competition, volatile demand, and compressed product lifecycles. The research examines how firms accelerate new product introduction to navigate shorter product lifespans whilst sustaining competitive advantage through innovation and rapid response to evolving customer needs. Discover evidence-based approaches to delivering superior, faster products than competitors and learn how organisational learning drives successful NPD outcomes in heterogeneous market segments.

Key Features

Springer's empirical research on new product development provides evidence-based insights for managing innovation strategy in competitive markets.

The study addresses how organisational learning directly impacts NPD success and competitive positioning in dynamic business environments.

Examines market conditions including competition intensity, demand volatility, and product lifecycle compression affecting development strategy.

Offers practical frameworks for accelerating new product introduction whilst maintaining quality and market responsiveness.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 January 2005
Listed Since
05 January 2007

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