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Springer Prozeßmanagement im Technischen Vertrieb: Neue Konzepte und erprobte Beispiele für das Business-to-Business Marketing (VDI-Buch)

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£59.98 £56.98 £58.18 £59.38 £60.58 £61.78 £62.98 25 July 2026 08 August 2026 22 August 2026 05 September 2026 19 September 2026
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black & white illustrations, bibliograph

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Description

Die Konzepte der Prozeßorientierung und des Prozeßmanagements sind auch im Vertriebsmanagement bereits aufgenommen worden. Qualifizierte Fachleute aus der Praxis und Wissenschaftler des Weiterbildungsstudiums Technischer Vertrieb diskutierten die Konzepte und erprobten die Beispiele. In diesem Buch geben sie ihre Erfahrungen wieder. Der Leser findet nicht nur eine Übersicht über neue Konzepte, er erfährt auch anhand von Fallbeispielen aus dem Vertriebsmanagement und der Kostenrechnung, wie diese Konzepte in der Praxis umgesetzt werden können.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 August 1998
Listed Since
15 April 2008

Barcode

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