£51.99

Wiley Professionelles Vertriebsmanagement: Der digitalisierte Prozessansatz aus Anbieter- und Beschaffersicht

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£52 today · all-time low £52 (May 2026) · usually the usual

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£55.00 £51.41 £52.20 £52.98 £53.76 £54.54 £55.33 08 May 2026 20 May 2026 01 June 2026 13 June 2026 26 June 2026

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39 days · current 11 days 0 10 20 29 39 £52 £55 Days at Price

Price Analysis

Most common price: £52 (39 days, 78.0%)

Price range: £52 - £55

Price levels: 2 different prices over 50 days

Description

Professionelles Vertriebsmanagement Das Standardwerk zum Vertriebsmanagement in neuer Auflage: aktualisiert, gestrafft und ergänzt mit dem Thema Digitalisierung im Vertrieb. Dem Vertriebsmanagement kommt in der markt- und werteorientierten Unternehmensführung eine Schlüsselrolle für den Erfolg zu, denn die Unternehmen leben vom Verkauf ihrer Produkte und Dienstleistungen. Dafür ist ein profundes Verständnis der Vorgänge im Markt und bei den Kundinnen und Kunden erforderlich. Das Konzept des Customer Relationship Managements (CRM) bietet dafür die inhaltliche Basis, dessen kompetente Umsetzung im Vertriebsmanagement ist der wesentliche Erfolgsfaktor zur Erschließung der Markt- und Kundenpotenziale. Das Buch hilft Fach- und Führungskräften in Unternehmen, ihre Kompetenzen im Vertriebsmanagement zu erweitern, und Studierenden, entsprechende Kenntnisse zu erwerben. Im Vordergrund steht die zielorientierte Prozessorganisation des Vertriebsmanagements als Schlüssel zum Erfolg. Die Autoren nutzen dazu das von ihnen entwickelte Referenzmodell aus Selling Cycle und Buying Cycle und berücksichtigen damit sowohl die Anbietersicht als auch die Kundensicht. Für die vorliegende fünfte Auflage haben sie vor allem neue Aspekte der Digitalisierung entlang des gesamten Vertriebsprozesses integriert.

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
14 September 2022
Listed Since
26 November 2021

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