£96.00

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KENDALL HUNT PUBLISHING Kendall Hunt Personal Selling: Customer Relationships Book

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Description

Prepare for a career in professional sales with Personal Selling: Building Customer Relationships and Partnerships. Since nearly twenty percent of all college graduates start their careers in sales, this text provides a pragmatic and up-to-date approach to business-to-business selling. Written in a conversational style, this book offers a realistic and upbeat look at the industry. It focuses on creating diverse real-world experiences through experiential learning. Students can engage with the material via Internet exercises, role plays, and case studies to build practical skills for the modern professional landscape.

Key Features

This Kendall Hunt Publishing text uses a conversational style to make studying business-to-business selling more accessible.

The book provides a pragmatic and realistic approach to professional selling for students of all majors.

Students gain real-world experience through experiential learning methods like Internet exercises and role plays.

The content includes case studies designed to prepare readers for the challenges of starting a career in professional sales.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 January 2014
Listed Since
31 January 2014

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