£73.02

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£73 today · all-time low £73 (Aug 2026) · usually the usual

Routledge Contemporary Selling: Building Relationships, Creating Value

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£73.47 £72.84 £72.98 £73.12 £73.25 £73.39 £73.53 25 July 2026 01 August 2026 08 August 2026 15 August 2026 22 August 2026
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Price distribution over 29 days • 1 price levels

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Most common price: £73 (29 days, 100.0%)

Price range: £73 - £73

Price levels: 1 different prices over 29 days

Description

Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. It is a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. The book has been fully updated with new content throughout, including the impact of the COVID-19 pandemic, the rise of remote working and virtual selling, advances in sales technology and tools, such as the use of AI and automation, value-based sales, and social selling. Pedagogical features include: Mini-cases to engage students and reinforce learning objectives Ethical Dilemma and Global Connection boxes that simulate real-world challenges New Cultural Sales Challenges that engage, inform, and develop students' cultural intelligence in sales scenarios New Application Exercises at the conclusion of each chapter with specific applications for ‘in the classroom’ and 'in the field'. Role Play exercises that enable students to learn by doing Discussion Questions to drive classroom discussion and help students connect important concepts This 7th edition is an invaluable resource for students of personal selling at both undergraduate and postgraduate levels. Supplementary resources include an instructor’s manual and PowerPoint slides.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 April 2025
Listed Since
05 October 2024

Barcode

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