Routledge Contemporary Selling - Relationship Building Book

Contemporary Selling: Building Relationships, Creating Value by Routledge offers a comprehensive look at the modern sales function. This book bridges the gap between the personal selling process and sales management practices, making it a valuable resource for both students and instructors. By focusing on how salespeople build successful relationships and create value for customers, this text provides a holistic view of what salespeople do and how managers lead them. It serves as an essential guide for understanding the connection between individual selling actions and organizational management within modern business environments.