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£91.39

Kogan Page Selling Transformed: Develop the Sales Values which Deliver Competitive Advantage

Name: Selling Transformed: Develop the Sales Values which Deliver Competitive Advantage
Brand: Kogan Page
Price: 91.39 GBP
Availability: InStock

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Description

Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace. For years, sales people have struggled with cliched views of how they sell, while at the same time customers have become more sophisticated and discerning, stopping off at different or unconventional places in the sales funnel. The result is that the technique of sales people controlling the sales conversation and learning how to influence the customer no longer works. Selling Transformed introduces the new world of selling, and addresses the reasons why sales people are so poorly perceived. Selling Transformed provides fresh, tangible ideas on how to develop better sales practices. Focusing as much on the customers as on the sellers, it explains key theories of selling effectively and introduces four proven strategies that are based on the values customers look for in sales people: authenticity, client-centricity, proactive creativity and being tactfully audacious. Explaining what customers look for in sales people, and advising on how to develop and deliver these values, this is a new type of sales manual guaranteed to improve sales performance.

Key Features

Selling Transformed: Develop the Sales Values that Deliver Competitive Advantage

Product_Type: ABIS_BOOK

Brand: Kogan Page

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 178966537X
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 03 December 2020
Listed Since: 24 December 2019

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Kogan Page Selling Transformed: Develop the Sales Values which Deliver Competitive Advantage

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