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Soft Selling in a Hard World Sales Manager's Guide

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£151.45 £143.88 £146.91 £149.94 £152.96 £155.99 £159.02 11 August 2026 25 August 2026 09 September 2026 24 September 2026 09 October 2026
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Description

The VASS Sales Manager's Guide complements the bestselling Soft Selling in a Hard World, 2nd Ed., offering structured 20-minute training segments over 16 weeks to develop practical sales skills. Refined through 30 years of teaching 12,000 executive-level salespeople, this guide distils proven techniques from intensive 3-day professional training programmes. The Soft Selling methodology equips sales teams to merge product expertise with consultative selling approaches, helping managers coach their salespeople towards measurable performance gains. The guide's exercises and frameworks reflect real-world success, with documented results showing sales improvement of 25-100% when applied consistently. Ideal for sales managers seeking to enhance team capability and close larger deals through relationship-focused selling rather than aggressive tactics.

Key Features

Structured 16-week training programme with 20-minute weekly segments designed for busy sales managers and their teams.

Based on 30 years of proven teaching methods developed for executive-level sales professionals and high-performing sales organisations.

Soft Selling in a Hard World framework proven to increase sales success by 25-100% when implemented in professional sales environments.

Practical exercises that help salespeople integrate product knowledge with consultative selling skills and relationship-building techniques.

Companion guide to the bestselling Soft Selling in a Hard World, 2nd Ed., extending the book's core concepts into actionable management practice.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 October 2021
Listed Since
14 October 2021

Barcode

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