£59.97

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£60 today · usual range £51–£60 · best ever £51

Springer B2B Account Management Strategies - Sales Guide

Amazon

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£59.99 £49.99 £52.17 £54.35 £56.54 £58.72 £60.90 23 July 2026 13 August 2026 04 September 2026 25 September 2026 17 October 2026
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Description

Master the art of B2B sales with this comprehensive guide from Springer. This book provides sales employees and managers with a clearly defined process for building sustainable business relationships throughout the entire account journey. Instead of simply solving problems or competing for budget, you will learn how to ask the right questions to understand every facet of your customer's strategy. By applying this structured methodology, processes, and tools, you can set yourself up for success from the very beginning. This approach helps you increase your competitiveness, grow your market share, and generate more sales through high-value customer relationships. It is an essential resource for professionals looking to move beyond basic sales tactics and into strategic account management.

Key Features

This Springer book provides a structured methodology for building sustainable business relationships along the account journey.

Learn a clearly defined process designed to help sales employees and managers increase market share and generate more sales.

The guide teaches you how to ask the right questions to understand a customer's strategy in all its facets.

Use professional processes and tools to increase your competitiveness in the B2B sales market.

Develop a strategic approach to account management that moves beyond just solving customer problems to generating true value.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
10 January 2023
Listed Since
03 December 2022

Barcode

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