£76.76

Kogan Page Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty

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Last 69 days • 69 data points (No recent data available)

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£76.76 £66.21 £68.51 £70.81 £73.12 £75.42 £77.72 22 February 2026 11 March 2026 28 March 2026 14 April 2026 01 May 2026

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11 days 34 days 4 days 8 days 4 days 4 days 3 days 1 day · current 0 9 17 26 34 £67 £69 £70 £71 £72 £74 £75 £77 Days at Price

Price Analysis

Most common price: £69 (34 days, 49.3%)

Price range: £67 - £77

Price levels: 8 different prices over 69 days

Description

Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The framework shows how to get more value out of brand investments, choosing and using technology and how to gauge return on investment. It also shows how to develop marketing as a real lever for business growth and how to reengineer marketing's relationship with sales. Written by a highly experienced and award-winning Chief Marketing Officer, as well as containing case studies and examples from organizations including PwC, Accenture, EY, Salesforce, ServiceNow and NCR, it features tips and templates as well as common pitfalls to avoid. This is an essential resource for ambitious B2B marketing professionals looking to achieve the competitive edge and change the traditional marketing relationship with buyers.

Key Features

Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty: Increase Leads, Maximize Conversion Rates and Build Loyalty

Product type: ABIS BOOK

Brand: Kogan Page

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 March 2023
Listed Since
04 November 2021

Barcode

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