£43.31

Springer Geschäftsbeziehungsmanagement

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£43 today · all-time low £43 (May 2026) · usually £43

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Last 78 days · 78 data points (no recent data)

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£46.45 £42.97 £43.73 £44.49 £45.25 £46.01 £46.77 26 April 2026 15 May 2026 03 June 2026 22 June 2026 12 July 2026

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69 days · current 9 days 0 17 35 52 69 £43 £46 Days at Price

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Most common price: £43 (69 days, 88.5%)

Price range: £43 - £46

Price levels: 2 different prices over 78 days

Description

Nicht nur für Vertriebsleiter interessant! Geschäftsbeziehungsmanagement, Key account-Management und Kundenorientierung sind heute aus der modernen Unternehmensstruktur nicht wegzudenken. Besonders für den Investitionsgüterbereich werden diese modernen Methoden in dem Werk vertieft. Die vorgestellten Methoden, Konzepte und Instrumente eignen sich für klassische Industriebranchen genauso wie für den industriellen Dienstleistungsbereich. From the Back Cover Gegenstand dieses Teilbands der Reihe "Technischer Vertrieb" ist die Analyse und Gestaltung von Geschäftsbeziehungen. Die Analyse basiert auf der Kenntnis des Kaufverhaltens in Geschäftsbeziehungen und bezieht sich insbesondere auf die Verbindung von Kundentyp und Geschäftsbeziehungsstrategie. Gestaltungsaspekte von Geschäftsbeziehungen betreffen besonders die Kooperation mit Kunden (Lead User, User Groups), das Geschäftsbeziehungsmanagement im Systemgeschäft und die organisatorische Verankerung des Geschäftsbeziehungsmanagements in der Unternehmerorganisation. Die vorgestellten Methoden, Konzepte und Instrumente eignen sich für alle Bereiche des Business-to-Business-Sektors, also für klassische Industriebranchen genauso wie den industriellen Dienstleistungsbereich.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
12 October 2012
Listed Since
14 March 2013

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