£132.71

IGI Global Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities (Advances in Business Strategy and Competitive Advantage (ABSCA))

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Last 456 days • 456 data points (No recent data available)

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£147.03 £121.70 £127.22 £132.75 £138.28 £143.81 £149.33 01 November 2024 22 February 2025 16 June 2025 08 October 2025 30 January 2026

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21 days 61 days 65 days 47 days · current 161 days 85 days 16 days 0 40 81 121 161 £124 £127 £130 £133 £137 £142 £147 Days at Price

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Most common price: £137 (161 days, 35.3%)

Price range: £124 - £147

Price levels: 7 different prices over 456 days

Description

The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs' customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
04 December 2018
Listed Since
06 October 2018

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