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Cengage Learning Services Marketing: Concepts, Strategies, & Cases

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£64.12 £56.28 £57.99 £59.70 £61.41 £63.12 £64.83 26 April 2026 11 May 2026 27 May 2026 11 June 2026 27 June 2026

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Description

Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the consequences of the pandemic, stressed employees and disruptive customers. You gain valuable insights for business success with this comprehensive, current approach to services marketing and this edition's practical global perspective.

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Format
paperback
Domain
Amazon UK
Release Date
27 March 2023
Listed Since
20 October 2022

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