Cengage Learning Services Marketing: Concepts, Strategies, & Cases

Services Marketing: Integrating Customer Focus Across the Firm ISE

McGraw-Hill Education

Competitive Marketing: A Strategic Approach

Cengage Learning EMEA

Principles of Services Marketing

McGraw-Hill Education

Services Marketing B&W: Concepts, Strategies and Cases

Cengage Learning EMEA

Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm

McGraw-Hill Education

Sage Publications Services Marketing and Management - Textbook

Sage Publications

Marketing Strategy: Texts and Cases

Cengage Learning

Services Marketing Issues in Emerging Economies

Springer

Handbook of Services Marketing and Management

Sage Publications

Introduction to Marketing, International Edition

South-Western

Services Marketing: People, Technology, Strategy (Ninth Edition)

Services Marketing: People, Technology, Strategy: 9th Edition

World Scientific Publishing Company

Foundations of Marketing

Cengage Learning

Social Media Marketing: A Strategic Approach

Cengage Learning

Global Marketing: Strategy, Practice, and Cases

Routledge

Service Science: The Foundations of Service Engineering and Management

Wiley

Global Marketing: Strategy, Practice, and Cases

Routledge

Service Marketing (SAGE Library in Marketing)

Sage Publications

Routledge Marketing Management: Text and Cases Textbook

Routledge

Marketing Management: Text and Cases

Routledge

Winning in Service Markets: Success through People, Technology and Strategy

Scientific Publishing

Routledge Strategic Marketing: Concepts and Cases Textbook

Routledge

The World of Customer Service

Cengage Learning

Services Marketing: Text and Cases

Red Globe Press