Essentials of Services Marketing, Global Edition: Wirtz Essentials of Services Marketing, Global Edition 3 - Image 1

£66.98

PEARSON EDUCATION Essentials of Services Marketing, Global Edition: Wirtz Essentials of Services Marketing, Global Edition 3

Name: Essentials of Services Marketing, Global Edition: Wirtz Essentials of Services Marketing, Global Edition 3
Brand: PEARSON EDUCATION
Price: 82.18 GBP
Availability: InStock

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Description

Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292089954
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 04 May 2016
Listed Since: 12 January 2015

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PEARSON EDUCATION Essentials of Services Marketing, Global Edition: Wirtz Essentials of Services Marketing, Global Edition 3

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