£32.94

PEARSON EDUCATION Essentials of Services Marketing

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£36.08 £32.63 £33.38 £34.13 £34.89 £35.64 £36.39 29 April 2026 20 May 2026 10 June 2026 01 July 2026 23 July 2026

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Description

For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.

Key Features

Essentials Of Marketing

Product Type: Abis Book

Brand: Pearson

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 June 2022
Listed Since
16 September 2021

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