Principles of Services Marketing - Image 1

£56.98

McGraw-Hill Education Principles of Services Marketing

Name: Principles of Services Marketing
Brand: McGraw-Hill Education
Price: 56.98 GBP
Availability: InStock

Call Centre Management

This is the most expensive it has ever been. Walk away.

£57 today · previous high £57 · all-time low £56

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 53 days · 53 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 53 days • 1 price levels

Days at Price

Price Analysis

Most common price: £57 (53 days, 100.0%)

Price range: £57 - £57

Price levels: 1 different prices over 53 days

Description

Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features •Opening vignettes introduce a chapter’s key themes with short examples that present topics in familiar, everyday scenarios students can relate to •Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding •‘In Practice’ vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers •‘Thinking Around the Subject’ boxes examine the operational challenges of putting theory in to practice •‘Summary & links to other chapters’ reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject •Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice •Reflects the importance of marketing for public services and not-for-profit organizations •Includes new chapters on service systems and the experiential aspects of service consumption.

Product Specifications

Brand: McGraw-Hill Education
Format: paperback
ASIN: 0077152344
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 16 January 2014
Listed Since: 18 November 2012

Barcode

No barcode data available

McGraw-Hill Education Principles of Services Marketing

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Service Marketing (SAGE Library in Marketing)

Services Marketing Management

Service Marketing Management

Services Marketing Management

Springer Handbuch Dienstleistungsmarketing - 2. Auflage

Services Marketing

Services Marketing Issues in Emerging Economies

Sage Publications Services Marketing and Management - Textbook

Services Marketing: People, Technology, Strategy: Ninth Edition

Advances in Services Marketing and Management: Research and Practice: 5

Advances in Services Marketing and Management: Research and Practice: Vol 7

Services Marketing and Management

The Art & Science of Marketing: Marketing for Marketing Managers

Marketing Plans for Service Businesses: A Complete Guide

Marketing Skills in Practice: Developing a Successful Marketing Career

Routledge Professional Services Marketing: Strategy and Tactics

Customer Experience Management: Enhancing Experience and Value Through Service Management

Essentials of Marketing

Services Marketing: Text and Cases

The Routledge Handbook of Service Research Insights and Ideas

The Promise of Social Marketing: A Powerful Tool for Changing the World for Good

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Essentials of Modern Marketing: Inaugural Pakistan Edition

The Service-dominant Logic of Marketing: Dialog, Debate, and Directions