Principles of Services Marketing - Image 1

Price loading...

McGraw-Hill Education Principles of Services Marketing

Name: Principles of Services Marketing
Brand: McGraw-Hill Education

Call Centre Management

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features •Opening vignettes introduce a chapter’s key themes with short examples that present topics in familiar, everyday scenarios students can relate to •Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding •‘In Practice’ vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers •‘Thinking Around the Subject’ boxes examine the operational challenges of putting theory in to practice •‘Summary & links to other chapters’ reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject •Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice •Reflects the importance of marketing for public services and not-for-profit organizations •Includes new chapters on service systems and the experiential aspects of service consumption.

Product Specifications

Brand: McGraw-Hill Education
Format: paperback
ASIN: 0077152344
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 16 January 2014
Listed Since: 18 November 2012

Barcode

No barcode data available

McGraw-Hill Education Principles of Services Marketing

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Prins Marketing, Operations Management, Financial Accounting and Reporting, E-Business and E-Commerce, Marketing, Management AccountingNon-Specialists, Corp Strategy, Economics and Course Box E

Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm

Valuepack: Principles of Marketing with The Media

Principles and Practice of Marketing

Advances in Services Marketing and Management: Research and Practice: Vol 7

Services Marketing Issues in Emerging Economies

Foundations of Marketing, 7e

Sage Publications Services Marketing and Management - Textbook

Principles of Marketing

Service Management: Theory and Practice

Essentials of Marketing

Handbook of Services Marketing and Management

Service Marketing (SAGE Library in Marketing)

Routledge - Marketing the Public Sector Book

Services Marketing: People, Technology, Strategy (Ninth Edition)

Handbook of Service Business: Management, Marketing, Innovation and Internationalisation (Research Handbooks in Business and Management series)

Winning in Service Markets: Success through People, Technology and Strategy

Principles and Practice of Marketing 10/e

Strategic Marketing Management - Theory and Practice

Online Course Pack:Strategic Brand Management/Research Methods for Business Students/International Economics/Organizational Behavior /CWS Graderacker ... CWS SAC/Ess Guide to Mrktg Planning

Handbook of Service Business: Management, Marketing, Innovation and Internationalisation (Research Handbooks in Business and Management series)

Services Marketing: People, Technology, Strategy: 9th Edition

Fundamentals of Marketing

Essentials of Marketing