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£155.00
Sage Publications Services Marketing and Management - Textbook
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Price distribution over 37 days • 2 price levels
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Most common price: £143 (33 days, 89.2%)
Price range: £143 - £155
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Description
Key Features
Comprehensive service theory that covers how services are conceptualized and designed for effective management.
Contextualized learning that focuses on service delivery and management rather than just theoretical marketing concepts.
Analysis of organizational impact, including how management styles and structures affect service decision-making.
Practical insights into internal marketing and the role of management competencies in service implementation.
Diverse application examples including detailed looks at not-for-profit service models.
Quality assurance with this copy being a used book in good condition.
Product Specifications
- Brand
- Sage Publications
- Format
- hardcover
- ASIN
- 0761941576
- Domain
- Amazon UK
- Release Date
- 15 May 2003
- Listed Since
- 05 February 2007
Barcode
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