£155.00

Sage Publications Services Marketing and Management - Textbook

Name: Sage Publications Services Marketing and Management - Textbook
Brand: Sage Publications
Price: 142.42 GBP
Availability: InStock

Marketing Management

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Description

Expand your understanding of the service industry with Services Marketing and Management by Sage Publications. This textbook offers a deep look into how services are conceptualized, designed, and managed. It provides a clear framework for understanding the multi-dimensional aspects of the service sector, making it a valuable resource for students and professionals alike. Unlike standard marketing texts, this book places service management and delivery into a real-world context. It examines how organizational structures, management styles, and internal marketing influence decision-making and implementation. By studying the connection between management competencies and service delivery, readers gain a practical perspective on running successful service-based operations. The content also includes detailed examples, such as not-for-profit scenarios, to illustrate how these principles apply across different types of organizations.

Key Features

Comprehensive service theory that covers how services are conceptualized and designed for effective management.

Contextualized learning that focuses on service delivery and management rather than just theoretical marketing concepts.

Analysis of organizational impact, including how management styles and structures affect service decision-making.

Practical insights into internal marketing and the role of management competencies in service implementation.

Diverse application examples including detailed looks at not-for-profit service models.

Quality assurance with this copy being a used book in good condition.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 0761941576
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Marketing Management
Domain: Amazon UK
Release Date: 15 May 2003
Listed Since: 05 February 2007

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Sage Publications Services Marketing and Management - Textbook

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