£155.00

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Sage Publishing Services Marketing and Management - Sage Publications

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£155.00 £147.25 £150.35 £153.45 £156.55 £159.65 £162.75 28 July 2026 13 August 2026 30 August 2026 16 September 2026 03 October 2026
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Price distribution over 68 days • 1 price levels

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68 days 0 17 34 51 68 £155 Days at Price

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Most common price: £155 (68 days, 100.0%)

Price range: £155 - £155

Price levels: 1 different prices over 68 days

Description

Services Marketing and Management by Sage Publications offers comprehensive insight into how services are conceptualized, designed and managed across organisations. This textbook distinguishes itself by contextualising service management and delivery within real-world business environments, exploring how organisational structures, management styles, internal marketing and management competencies directly influence service management decision-making and implementation. The book examines detailed examples spanning both for-profit and not-for-profit sectors, providing practical frameworks for understanding the multi-dimensional aspects of modern service delivery. Ideal for students and professionals seeking a thorough grounding in service marketing principles and best practices.

Key Features

Services Marketing and Management by Sage Publications covers organisational structures and their impact on service delivery outcomes.

Explores internal marketing strategies and management competencies essential for effective service implementation.

Includes detailed real-world examples from both for-profit and not-for-profit service sectors.

This used book is in good condition and offers excellent value for business and marketing students.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 May 2003
Listed Since
05 February 2007

Barcode

No barcode data available

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