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£40.99

Sage Publications Services Marketing and Management

Name: Services Marketing and Management
Brand: Sage Publications
Price: 40.99 GBP
Availability: InStock

Marketing Management

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Description

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.

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Used Book in Good Condition

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761941584
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Marketing Management
Domain: Amazon UK
Release Date: 15 May 2003
Listed Since: 05 February 2007

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Sage Publications Services Marketing and Management

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