£111.72

Springer Handbuch Dienstleistungsmarketing - 2. Auflage

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Description

The Handbuch Dienstleistungsmarketing provides a deep dive into the essential elements of service marketing. Written by Manfred Bruhn, Heribert Meffert, and Karsten Hadwich, this work expands upon their standard textbook to offer professional guidance for both academic and practical applications. This second edition has been fully revised to include the latest industry developments. It offers systematic support for designing marketing strategies in traditional service sectors as well as for product-based companies providing services. The authors focus heavily on modern business models and the rise of ecosystems as a new way to deliver services. Whether you are managing a classic service business or integrating service components into a goods-based company, this handbook serves as a comprehensive resource for planning, implementation, and control.

Key Features

Comprehensive guidance for planning, implementing, and controlling systematic service marketing strategies.

Updated content in the second edition covering the latest industry developments and modern trends.

Specialized insights into new business models and ecosystems as emerging forms of service delivery.

Applicable to both traditional service providers and manufacturers offering service-based components.

Expertly authored by industry leaders Manfred Bruhn, Heribert Meffert, and Karsten Hadwich.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 June 2019
Listed Since
25 July 2018

Barcode

No barcode data available

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