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£111.72
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Springer Handbuch Dienstleistungsmarketing - 2nd Edition
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Description
Key Features
This second edition by Springer features fully revised chapters that include the latest industry developments.
Authors Manfred Bruhn, Heribert Meffert, and Karsten Hadwich provide in-depth expertise for professional service marketing.
The content covers systematic marketing design for both classic service industries and goods-producing companies.
Learn about modern business models and the rise of ecosystems as new forms of service delivery.
The handbook guides readers through the complete process of planning, implementation, and control.
Product Specifications
- Brand
- Springer
- Format
- hardcover
- ASIN
- 3658172320
- Domain
- Amazon UK
- Release Date
- 27 June 2019
- Listed Since
- 25 July 2018
Barcode
No barcode data available
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