£54.99

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£55 today · previous high £55 · all-time low £55

Gabler Verlag Aktuelle Forschungsfragen im Dienstleistungsmarketing

Amazon

Price History & Forecast

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£54.99 £54.90 £54.92 £54.94 £54.96 £54.98 £55.00 23 July 2026 09 August 2026 26 August 2026 12 September 2026 30 September 2026
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Price Distribution

Price distribution over 70 days • 1 price levels

Days at Price
70 days 0 18 35 53 70 £55 Days at Price

Price Analysis

Most common price: £55 (70 days, 100.0%)

Price range: £55 - £55

Price levels: 1 different prices over 70 days

Description

Dienstleistungen weisen als spezifische Merkmale die Intangibilität und die Beteiligung des Kunden an der Leistungserstellung auf. Marketingtreibende benötigen Erkenntnisse darüber, wie diese Merkmale auf das Kundenverhalten wirken und mit welchen Instrumenten das Verhalten zielorientiert beeinflusst werden kann. Der Sammelband enthält Beiträge zum 13. „Workshop Dienstleistungsmarketing“, der im Jahre 2008 vom Lehrstuhl für Dienstleistungsmanagement an der Katholischen Universität Eichstätt-Ingolstadt ausgerichtet wurde. Die Aufsätze geben einen Überblick zu aktuellen marketingpolitischen Fragen in Dienstleistungsunternehmen: • Dienstleistungsmerkmale der Kundenintegration • Wirkungen des Mitarbeiterverhaltens auf die Wahrnehmung des teilnehmenden Kunden • dienstleistungsspezifische Relevanz von theoretischen Konstrukten wie Identität und Kundenverwirrtheit • dienstleistungsbezogenes Konsumentenverhalten • Einsatzes von Instrumenten des Dienstleistungsmarketings wie Preis oder Servicegarantien • Aspekte der Kundenbindung und der Qualitätssicherung • Beziehungen in Business Process Outsourcing-Partnerschaften

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 December 2008
Listed Since
07 October 2009

Barcode

No barcode data available

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