£117.66

Gabler Verlag Dienstleistungsmarken: Forum Dienstleistungsmanagement

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£118 today · usual range £0–£0 · best ever £105

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Price History & Forecast

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Last 629 days • 629 data points (No recent data available)

Historical
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£118.99 £103.22 £106.66 £110.10 £113.54 £116.98 £120.42 12 June 2024 16 November 2024 22 April 2025 26 September 2025 02 March 2026

Price Distribution

Price distribution over 629 days • 5 price ranges

Days at Price
Current Price
40 days 77 days 316 days 63 days 133 days · current 0 79 158 237 316 £105-108 £108-110 £110-113 £113-116 £116-119 Days at Price

Price Analysis

Most common range: £110-113 (316 days, 50.2%)

Price range: £105 - £119

Price levels: 5 price ranges over 629 days

Description

Dienstleistungsunternehmen sehen sich im Rahmen ihres Markenmanagements mit besonderen Herausforderungen konfrontiert. So sind Dienstleistungen intangibel und es gilt daher, diese im Rahmen einer Markierung zu tangibilisieren. Daneben spielen die Mitarbeiter im Kundenkontakt zur Realisierung einer authentischen Dienstleistungsmarke vielfach eine zentrale Rolle. Damit ist die Markenführung bei Dienstleistungsunternehmen nicht nur eine Aufgabe des externen Marketing, sondern muss in einem umfassenderen Kontext - unter Berücksichtigung der unternehmensinternen Perspektive - gesehen und diskutiert werden. Renommierte Autoren zeigen im "Forum Dienstleistungsmanagement" die Besonderheiten und Herausforderungen bei der Führung von Dienstleistungsmarken auf.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
13 March 2008
Listed Since
10 July 2008

Barcode

No barcode data available

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