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£79.95
About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.
£80 today · all-time low £80 (Aug 2026) · usually the usual
World Scientific Publishing Company World Scientific Services Marketing: People, Tech, Strategy 9th Ed
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Most common price: £80 (36 days, 90.0%)
Price range: £80 - £87
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Description
Key Features
This ninth edition of Services Marketing: People, Technology, Strategy is authored by Jochen Wirtz and Christopher Lovelock.
The text includes updated content on technology, social media, and the latest industry trends for modern learners.
World Scientific Publishing Company provides a pedagogical framework rooted in solid academic research for students.
Global cases and examples help readers develop a wide managerial view of the services sector.
This ABIS BOOK provides a strong managerial approach to understanding service-based business strategies.
Product Specifications
- Format
- hardcover
- ASIN
- 194465979X
- Domain
- Amazon UK
- Release Date
- 28 October 2021
- Listed Since
- 24 February 2021
Barcode
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