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VDM Verlag Reshaping Strategy: Exploring the Content, Process and Context of Strategic Innovation

Name: Reshaping Strategy: Exploring the Content, Process and Context of Strategic Innovation
Brand: VDM Verlag
Price: 46.12 GBP
Availability: InStock

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Description

Strategy as practiced by companies today has many flaws. "Reshaping Strategy" offers a new perspective, new tools and ideas on how to address strategic issues for enabling new growth by developing fresh answers to the classic questions in strategy: what business are you in, who is your customer, and how to organize to fulfill customers' needs? The book features three main parts: Part 1 gives an overview of the current literature on the content and process of strategic management in general, followed by criticism in regard to the content, process, and tools used today. Part 2 gives a definition, as well as a detailed description of the content, process and context of strategic innovation. Furthermore it offers tools for assessing the innovativeness of strategies and a framework for thinking through the various issues involved in strategic innovation. Part 3 focuses on managerial implications. Each chapter contains not only practical advice on how to develop innovative strategies, but offers summaries, along with trigger questions to gain new insights and help challenge managers' and companies' mental models. About the Author Marc is a senior consultant at Doujak Corporate Development, where he leads international client engagements on strategy, innovation, change and leadership across a wide range of industries. He has worked in Europe, the US, Canada, Latin America, the Middle East, Asia and South Africa. Find out more and read his blog at www.sniukas.com.

Product Specifications

Brand: VDM Verlag
Format: Paperback
ASIN: 3639261100
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 16 June 2010
Listed Since: 22 June 2010

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VDM Verlag Reshaping Strategy: Exploring the Content, Process and Context of Strategic Innovation

Same price for 27 weeks. Today is much like next week.

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