Service Management and Marketing: Managing the Service Profit Logic, 4th Edition - Image 1

£50.99

Wiley Service Management and Marketing: Managing the Service Profit Logic, 4th Edition

Name: Service Management and Marketing: Managing the Service Profit Logic, 4th Edition
Brand: Wiley
Price: 50.99 GBP
Availability: InStock

Call Centre Management

Price History & Forecast

Last 31 days • 31 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 31 days • 1 price levels

Days at Price

Price Analysis

Most common price: £51 (31 days, 100.0%)

Price range: £51 - £51

Price levels: 1 different prices over 31 days

Description

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy. The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life: https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-

Key Features

New Store Stock

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 1118921445
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 10 July 2015
Listed Since: 30 January 2014

Barcode

No barcode data available

Wiley Service Management and Marketing: Managing the Service Profit Logic, 4th Edition

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Service Logic (Legend in Marketing)

Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm

Service Chain Management: Technology Innovation for the Service Business

Winning in Service Markets: Success through People, Technology and Strategy

Principles of Services Marketing

Service Science: The Foundations of Service Engineering and Management

Routledge Pricing and Revenue Management of Services Book

Sage Publications Services Marketing and Management - Textbook

Handbook of Services Marketing and Management

Service Marketing (SAGE Library in Marketing)

CRC Press - Managing High-Tech Services Using a CRM Strategy

The Service-dominant Logic of Marketing: Dialog, Debate, and Directions

Routledge Professional Services Marketing: Strategy and Tactics

The Pricing and Revenue Management of Services: A strategic approach (Routledge Advances in Management and Business Studies)

Services Marketing: People, Technology, Strategy: 9th Edition

Managing Customer Experience and Relationships: A Strategic Framework

Services Marketing: People, Technology, Strategy (Ninth Edition)

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Strategic Management of Professional Service Firms: Theory and Practice

Handbook of Service Business: Management, Marketing, Innovation and Internationalisation (Research Handbooks in Business and Management series)

Handbook of Service Business: Management, Marketing, Innovation and Internationalisation (Research Handbooks in Business and Management series)

Product and Services Management

Service Management

Serviceorientierung im Unternehmen: Forum Dienstleistungsmanagement