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Vibrant Publishers Service Logic (Legend in Marketing)

Name: Service Logic (Legend in Marketing)
Brand: Vibrant Publishers
Price: 45.0 GBP
Availability: InStock

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Description

Service Logic by Christian Grönroos provides a transformative approach to understanding value creation in the service economy. As businesses shift from product-centric models to service-focused strategies, this book redefines how organizations can engage with customers to co-create value. Grönroos introduces readers to the core principles of service logic, emphasizing the dynamic interactions between businesses and customers as the foundation for value generation. With practical insights and detailed case studies, the book explores topics like service ecosystems, the role of networks in value creation, and the integration of customer processes into service design. This book challenges traditional marketing and management practices, advocating for a holistic approach where the customer becomes a partner in the value-creation process. Ideal for professionals, academics, and students, Service Logic equips readers to develop innovative strategies for delivering customer-centric solutions in a highly competitive global marketplace. By combining theoretical frameworks with actionable guidance, this book is an essential resource for businesses seeking to thrive in today’s service-dominated economy.

Product Specifications

Brand: Vibrant Publishers
Format: paperback
ASIN: 1636513859
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Customer Services
Domain: Amazon UK
Release Date: 05 February 2025
Listed Since: 06 February 2025

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Vibrant Publishers Service Logic (Legend in Marketing)

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