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£136.24
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MACMILLAN Practices and Tools for Servitization - Business Strategy Guide
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Description
Key Features
This Macmillan book contains 22 practically relevant contributions addressing servitization implementation across diverse global business contexts.
The guide explores business models, strategic change and value creation frameworks essential for managing service transition in manufacturing companies.
Employs practice theory to examine routines, processes and value appropriation mechanisms that support successful servitization strategies.
Written for scholars and practitioners seeking original perspectives and advanced thinking on service infusion and manufacturing transformation.
Covers tools and practices designed to facilitate formulation and implementation of servitization-based strategies within organisational structures.
Product Specifications
- Brand
- MACMILLAN
- Format
- hardcover
- ASIN
- 3319765167
- Domain
- Amazon UK
- Release Date
- 12 June 2018
- Listed Since
- 26 January 2018
Barcode
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