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MACMILLAN Drivers of Global Business Success: Lessons From Emerging Markets

Amazon

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Description
This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms from countries with similar environments.

Product Specifications
Brand
MACMILLAN
Format
paperback
ASIN
1349725137
Category
Books > Subjects > Business, Finance & Law > Accounting > International
Domain
Amazon UK
Release Date
11 October 2004
Listed Since
27 May 2016

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No barcode data available

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