Routledge New Enterprises (Routledge Revivals) Case Book Vol 10

Understanding the factors that lead to success or failure in small businesses is essential for any aspiring entrepreneur. New Enterprises (Routledge Revivals): A Start-Up Case Book: Volume 10 provides a deep look into the realities of launching a small firm. While product development and market trends are important, this volume focuses on the individual behind the business. Since few completely new ideas can guarantee success, entrepreneurs must learn how to assemble customers and resources before they begin trading. This book uses cases based on actual experience to explore the real-world issues faced during the startup process. It is a valuable resource for those studying economics and business management who want to understand the human element of entrepreneurship and the practical steps required to build a foundation for a new company.