Routledge New Enterprises (Routledge Revivals) Start-Up Case Book Volume 10

New Enterprises is a Routledge Revivals case book that examines the real-world dynamics of starting and growing small businesses in a healthy economy. This practical guide explores how success in new ventures depends not merely on product development and market positioning, but fundamentally on the entrepreneur behind the business. Drawing from actual case studies, the book reveals that most successful start-ups are built by individuals who can assemble customers and resources strategically before launch, rather than relying on completely novel ideas. Volume 10 provides valuable insights into the factors that determine whether small firms succeed or fail, making it an essential resource for aspiring business owners, students of economics, and anyone seeking to understand the real challenges and opportunities in enterprise development.