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£155.00
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£155 today · previous high £155 · all-time low £147
Routledge Marketing Planning in a Total Quality Environment - Routledge
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Price distribution over 71 days • 2 price levels
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Most common price: £155 (46 days, 64.8%)
Price range: £147 - £155
Price levels: 2 different prices over 71 days
Description
Key Features
Routledge publishes this comprehensive guide combining two decades of practical marketing planning experience from working directly with corporate teams.
The book focuses on implementing marketing plans specifically designed around total quality environment principles and methodologies.
Written by marketing practitioners and educators who have worked extensively with executive teams across diverse corporations and industries.
Provides detailed, step-by-step information on preparing and implementing marketing plans grounded in quality-focused approaches.
Part of the Haworth Marketing Resources collection, offering professional-level marketing strategy and planning guidance.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1560249382
- Domain
- Amazon UK
- Release Date
- 21 August 1995
- Listed Since
- 08 December 2006
Barcode
No barcode data available
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