£133.40

Routledge Marketing Planning in a Total Quality Environment

Name: Routledge Marketing Planning in a Total Quality Environment
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

Management Science

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Description

Master the art of strategic development with Marketing Planning in a Total Quality Environment. This how-to book is specifically designed for the marketing practitioner who needs practical, actionable guidance. Instead of relying on abstract theories, this resource provides detailed information on how to prepare and implement a marketing plan within a total quality environment. The content is built on twenty years of real-world experience. The authors have spent two decades working as both marketing practitioners and educators, deeply involved in the planning processes of many different corporations. This book serves as a direct result of the lessons learned from working closely with diverse corporations and their executive teams. Whether you are looking to refine your current processes or build a new strategy from the ground up, this book offers insights gained from years of professional application. It bridges the gap between academic knowledge and corporate execution, making it a valuable tool for anyone serious about professional marketing management.

Key Features

Practical how-to guide designed specifically for the needs of the modern marketing practitioner.

Detailed instructions on preparing and implementing effective marketing plans within a total quality environment.

Insights derived from twenty years of experience in corporate planning processes.

Content based on real-world lessons learned from working with diverse corporations and executives.

Expert perspectives from authors who serve as both marketing practitioners and educators.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1560249382
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 21 August 1995
Listed Since: 08 December 2006

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Routledge Marketing Planning in a Total Quality Environment

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