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£136.11
Routledge Marketing Management and Strategy: An African Casebook
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Description
Key Features
Includes fifteen African cases written by scholars and executives with deep knowledge of regional business practices.
Connects theoretical marketing insights with practical information to help navigate real-world business scenarios.
Covers the full spectrum of marketing strategy formulation and implementation processes.
Explores the specific operational contexts that influence how managers make decisions in African economies.
Provides detailed analysis of managerial actions taken when designing marketing plans.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 041578333X
- Domain
- Amazon UK
- Release Date
- 08 February 2013
- Listed Since
- 19 April 2011
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