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£151.26
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£151 today · previous high £151 · all-time low £137
Routledge Marketing Management and Strategy: African Casebook
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Price distribution over 82 days • 2 price levels
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Most common price: £151 (61 days, 74.4%)
Price range: £137 - £151
Price levels: 2 different prices over 82 days
Description
Key Features
This Routledge publication features fifteen African cases written by experienced scholars and executives.
The book provides practical knowledge of business practices through real-world African case studies.
Readers learn about marketing strategy formulation and the implementation of managerial decisions.
The text explains the specific operational contexts that influence marketing actions in African economies.
It combines theoretical insights with practical information to help understand management decisions.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 041578333X
- Domain
- Amazon UK
- Release Date
- 08 February 2013
- Listed Since
- 19 April 2011
Barcode
No barcode data available
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