£136.11

Routledge Marketing Management and Strategy: An African Casebook

Name: Routledge Marketing Management and Strategy: An African Casebook
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

International

Price History & Forecast

Last 37 days • 37 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 37 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £136 (31 days, 83.8%)

Price range: £128 - £136

Price levels: 2 different prices over 37 days

Description

Gain a deep understanding of the unique factors that shape marketing decisions within African economies. This book provides a comprehensive look at how managers operate in these specific environments by combining theoretical insights with practical, real-world information. Through fifteen distinct African cases, written by experienced scholars and executives, you will explore the actual business practices used across the continent. The content covers essential topics such as marketing strategy formulation and the specific managerial actions required to design and implement effective decisions. By studying these cases, readers learn about the operational contexts that influence business actions. This resource is designed to bridge the gap between academic theory and the practical realities of managing marketing in African markets, making it a valuable addition to your professional or academic library.

Key Features

Includes fifteen African cases written by scholars and executives with deep knowledge of regional business practices.

Connects theoretical marketing insights with practical information to help navigate real-world business scenarios.

Covers the full spectrum of marketing strategy formulation and implementation processes.

Explores the specific operational contexts that influence how managers make decisions in African economies.

Provides detailed analysis of managerial actions taken when designing marketing plans.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 041578333X
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 08 February 2013
Listed Since: 19 April 2011

Barcode

No barcode data available

Routledge Marketing Management and Strategy: An African Casebook

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Strategic Marketing of Higher Education in Africa (Routledge Studies in Marketing)

Routledge Marketing Management: Text and Cases Textbook

Marketing Management: Text and Cases

Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

Prentice Hall Strategic Marketing: Cases, Concepts and Challenges

International Marketing (RLE International Business): Strategy and Management (Routledge Library Editions: International Business)

Management of Marketing

International Retail Marketing: A Case Study Approach

Routledge Management in Africa: Macro and Micro Perspectives

Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage

Routledge Understanding the Higher Education Market in Africa

Intercultural Marketing: Theory and Practice

Marketing Management: An International Perspective: Case Studies (International Marketing Series)

International Marketing (RLE International Business): Strategy and Management (Routledge Library Editions: International Business)

International Marketing: Strategy and Theory

eTourism case studies:: Management and Marketing Issues

Marketing and Globalization

Marketing Management: A Contemporary Perspective

Routledge Africapitalism: Sustainable Business and Development

Marketing Strategy & Management

The Strategic Planning Process: Understanding Strategy in Global Markets

The Strategic Planning Process: Understanding Strategy in Global Markets

Marketing in Latin America and the Caribbean: Contemporary Case Studies

Cases in Marketing (European Management series)