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£125.42
Routledge - Marketing Management in Africa - Business Book
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Description
Key Features
Integrates marketing, entrepreneurship, and project management techniques to help develop successful consumer markets in Africa.
Provides a structured conceptual model organized into four logical parts for clear academic and professional application.
Offers context on African socio-economic and technological developments to frame modern business strategies.
Analyzes the creative stage and entrepreneurial activities to help drive success in rapidly changing environments.
Develops a deep understanding of consumer behavior to assist in building effective market presence.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138714380
- Domain
- Amazon UK
- Release Date
- 20 April 2018
- Listed Since
- 28 October 2016
Barcode
No barcode data available
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