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£128.38
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£128 today · cheaper than every other day in the last 3 months
Routledge Marketing Management in Africa - Routledge Business Strategy
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Last 85 days · 85 data points (no recent data)
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Price Distribution
Price distribution over 85 days • 4 price levels
Price Analysis
Most common price: £131 (44 days, 51.8%)
Price range: £128 - £133
Price levels: 4 different prices over 85 days
Description
Key Features
Routledge publication providing expert strategies for consumer market development across Africa using integrated marketing and entrepreneurship frameworks.
Structured four-part conceptual model guiding readers through creative development, entrepreneurial activities, enterprise building, and consumer market analysis.
Comprehensive coverage of Africa's socio-economic and technological developments to contextualise contemporary business challenges and opportunities.
Combines marketing management, project management, and entrepreneurial practices into a unified approach for driving business success in African markets.
Designed for professionals, entrepreneurs, business students, and development practitioners seeking practical frameworks for African market entry and expansion.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138714380
- Domain
- Amazon UK
- Release Date
- 20 April 2018
- Listed Since
- 28 October 2016
Barcode
No barcode data available
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