Digital Business in Africa: Social Media and Related Technologies (Palgrave Studies of Marketing in Emerging Economies) - Image 1

£88.65

MACMILLAN Digital Business in Africa: Social Media and Related Technologies (Palgrave Studies of Marketing in Emerging Economies)

Name: Digital Business in Africa: Social Media and Related Technologies (Palgrave Studies of Marketing in Emerging Economies)
Brand: MACMILLAN
Price: 106.02 GBP
Availability: InStock

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Description

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers in several ways and so enterprises in Africa must harness the opportunities in the digital space if they want to remain competitive, earn profit, and meet their customers’ needs. Accordingly, this book looks at how digital technologies are helping shape the financial, educational, and advertising sectors in Africa. As digital technologies raise challenges, the chapters that follow will discuss ethical and social practical frameworks to effective digital business in Africa. This volume promises to fore both theoretical underpinnings, and practical implementations of digital technologies in the African business context.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3030934985
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 30 June 2022
Listed Since: 18 November 2021

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MACMILLAN Digital Business in Africa: Social Media and Related Technologies (Palgrave Studies of Marketing in Emerging Economies)

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