Marketing in Latin America and the Caribbean: Contemporary Case Studies - Image 1

£49.18

Routledge Marketing in Latin America and the Caribbean: Contemporary Case Studies

Name: Marketing in Latin America and the Caribbean: Contemporary Case Studies
Brand: Routledge
Price: 46.66 GBP
Availability: InStock

International

Price History & Forecast

Last 29 days • 29 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 29 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £49 (25 days, 86.2%)

Price range: £47 - £49

Price levels: 2 different prices over 29 days

Description

Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367609061
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 18 March 2022
Listed Since: 30 September 2021

Barcode

No barcode data available

Routledge Marketing in Latin America and the Caribbean: Contemporary Case Studies

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Routledge Business in Latin America - Strategic Opportunities

Intercultural Marketing: Theory and Practice

Ethnographic Insights on Latin America and the Caribbean - UTP

Doing Business In Latin America: Challenges and Opportunities

Navigating Commerce in Latin America: Options and Obstacles

International Marketing: Strategy and Theory

Global Marketing: Fifth Edition

Marketing Skills in Practice: Developing a Successful Marketing Career

International Marketing: A Global Perspective

Business to Business Marketing Management: A Global Perspective

Routledge Handbook of Latin America in the World

Marketing and Globalization

Branding Latin America: Strategies, Aims, Resistance

Essentials of Marketing: Theory and Practice for a Marketing Career

Latin America and the Caribbean in the Global Context: Why care about the Americas?

Routledge Intercultural Marketing: Theory and Practice Textbook

Global Marketing: Strategy, Practice, and Cases

Routledge Marketing Management: Text and Cases Textbook

Marketing Management: Text and Cases

Global Marketing: Fifth Edition

Routledge Sustainable Marketing Planning - Second Edition

Hospitality and Travel Marketing

International Retail Marketing: A Case Study Approach

Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries)