£98.54

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£99 for 35 days straight · last change was Sep 2026

Sage Publishing Cases in Marketing Management (The Ivey Casebook Series)

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£102.85 £83.57 £87.77 £91.98 £96.19 £100.40 £104.60 26 July 2026 14 August 2026 03 September 2026 23 September 2026 13 October 2026
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Description

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their SAGE textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases. A password-protected Instructor Teaching Site at www.sagepub.com/clowcmm includes teaching notes for all the cases, along with suggested answers to the end-of-case questions.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 May 2011
Listed Since
18 October 2010

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