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Sage Publications Cases in Marketing Management (The Ivey Casebook Series)

Illustrated

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Description

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 May 2011
Listed Since
18 October 2010

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