£123.34

Cases in Strategic Management - Business Analysis Book

Change Management

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Description

Master business strategy through real-world applications with Cases in Strategic Management. This book provides a deep dive into various industries by applying essential frameworks to actual corporate scenarios. You will learn how to utilize PESTEL analysis, SWOT analysis, and Porter's Five Forces to evaluate market positions and competitive landscapes. To ground these theoretical models in reality, the text analyzes major global players including Samsung, Google, and China Mobiles. This approach helps readers understand how strategic tools function when applied to high-stakes environments. It is a practical resource for those studying management and looking to see how industry-leading companies navigate complex business challenges.

Key Features

Includes practical case studies covering a wide range of different industries.

Utilizes PESTEL analysis to examine macro-environmental factors affecting businesses.

Applies SWOT analysis to identify organizational strengths, weaknesses, opportunities, and threats.

Uses Porter's Five Forces to evaluate competitive intensity and industry attractiveness.

Features detailed analysis of global companies such as Samsung, Google, and China Mobiles.

Product Specifications

Format: paperback
ASIN: 1520870310
Category: Books > Subjects > Business, Finance & Law > Management > Change Management
Domain: Amazon UK
Release Date: 05 December 2016
Listed Since: 20 March 2017

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Cases in Strategic Management - Business Analysis Book

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