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Sage Publishing Leading Edge Marketing Research: 21st-Century Tools and Practices

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£78.27 £76.98 £77.26 £77.54 £77.83 £78.11 £78.39 26 July 2026 10 August 2026 25 August 2026 09 September 2026 25 September 2026
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Illustrations

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Description
This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.

Product Specifications
Brand
Sage Publishing
Model
Illustrations
Format
paperback
ASIN
1412991315
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
10 January 2012
Listed Since
13 May 2011

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No barcode data available

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