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Sage Publishing Marketing Research: Methodologies and Digital Techniques

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Description

This textbook offers an affordable comprehensive ‘no frills′ overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology. Packed with case studies and real world examples throughout, the authors regularly draw on the likes of Facebook and Twitter to help align studies with the here and now. Its breadth and depth of coverage, both philosophical and technical, fully supports students′ understanding and undertaking of research as part of a marketing qualification at upper undergraduate, postgraduate and doctoral levels.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 March 2026
Listed Since
27 August 2018

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