£194.77

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£195 today · previous high £195 · all-time low £139

Sage Publishing Applied Marketing Analytics Using R - Business Guide

Amazon

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£194.77 £133.42 £146.81 £160.19 £173.58 £186.96 £200.35 27 July 2026 13 August 2026 30 August 2026 16 September 2026 03 October 2026
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Price range: £139 - £195

Price levels: 3 different prices over 69 days

Description

Applied Marketing Analytics Using R is a comprehensive business guide from Sage Publications that equips marketing professionals and data analysts with practical skills in using R for marketing analytics. This resource bridges the gap between statistical theory and real-world marketing applications, helping readers analyse customer behaviour, optimise campaigns, and drive data-informed decision-making. Whether you're new to R or expanding your analytics toolkit, this guide provides structured methods for extracting insights from marketing data sets. The book combines theoretical foundations with hands-on examples, making it an essential reference for marketing managers, business analysts, and professionals seeking to leverage R's powerful analytical capabilities in competitive markets.

Key Features

Applied Marketing Analytics Using R from Sage Publications teaches practical R programming techniques specifically designed for marketing professionals and data-driven business applications.

Designed for marketing managers and business analysts who need to transform raw data into actionable marketing insights.

Combines theoretical concepts with real-world case studies and examples that demonstrate R analytics in professional marketing contexts.

Published by SAGE Publications Ltd, a trusted academic and professional publisher with expertise in business and analytical subjects.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 August 2023
Listed Since
06 March 2023

Barcode

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