£115.46

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£115 today · previous high £115 · all-time low £109

Sage Publishing Applied Marketing Analytics Using Python

Amazon

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£115.46 £108.39 £109.93 £111.47 £113.02 £114.56 £116.10 26 July 2026 09 August 2026 23 August 2026 06 September 2026 21 September 2026
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Price range: £109 - £115

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Description
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

Product Specifications
Brand
Sage Publishing
Format
hardcover
ASIN
152968417X
Category
Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain
Amazon UK
Release Date
07 April 2025
Listed Since
04 September 2024

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