The SAGE Handbook of Marketing Theory - Image 1

£40.16

Sage Publications The SAGE Handbook of Marketing Theory

Name: The SAGE Handbook of Marketing Theory
Brand: Sage Publications
Price: 40.16 GBP
Availability: InStock

Management

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£40 today · all-time low £40 (Apr 2026) · usually £40

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 81 days · 81 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 81 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £41 (42 days, 51.9%)

Price range: £40 - £41

Price levels: 2 different prices over 81 days

Description

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1446270513
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 25 March 2013
Listed Since: 05 September 2012

Barcode

No barcode data available

Sage Publications The SAGE Handbook of Marketing Theory

About as cheap as it gets. The only time it was cheaper was 3 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing (Sage Course Companions)

Sage Publications Rethinking Marketing - Critical Marketing Text

Cases in Marketing (European Management series)

The SAGE Handbook of Marketing Ethics

Marketing Strategy: The Thinking Involved

Marketing Research: Planning, Process, Practice

Problems in Marketing: Applying Key Concepts and Techniques

The SAGE Handbook of Digital Marketing

Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)

Marketing Management: An International Perspective: Case Studies (International Marketing Series)

The Marketing Casebook: Cases and Concepts

Marketing: Critical Perspectives on Business and Management

Marketing Research: A Managerial Approach

Marketing: 2024 Release ISE

SAGE Brief Guide to Marketing Ethics

Marketing Theory: A Student Text

Strategic Marketing Planning: A Step-by-Step Approach

Essentials of Marketing

The Sage Handbook of Industrial Marketing

Sage Publications Marketing Ethics & Society - Business Text

Marketing Principles and Best Practices

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances: 11 (Advances in Business Marketing and Purchasing, 11)

Fundamentals of Marketing Research

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)