£108.99

McGraw-Hill Irwin Strategic Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)

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Description

The text examines the concepts and processes for gaining competitive advantage in the market place. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 July 1999
Listed Since
12 December 2006

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