£62.77

South-Western Markstrat3: The Strategic Marketing Simulation (Markstrat3: The Strategic Marketing Simulation with Student Software)

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£62.77 £59.69 £60.36 £61.03 £61.71 £62.38 £63.05 24 January 2026 14 February 2026 07 March 2026 28 March 2026 19 April 2026

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Price distribution over 86 days • 2 price levels

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31 days 55 days · current 0 14 28 41 55 £60 £63 Days at Price

Price Analysis

Most common price: £63 (55 days, 64.0%)

Price range: £60 - £63

Price levels: 2 different prices over 86 days

Description

This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement strategies over as many as 12 simulated years. MARKSTRAT3: The Marketing Strategy Simulation is the user's guide that accompanies the MARKSTRAT3 simulation software. Note: The MARKSTRAT3 software is not sold by ITP or South-Western College Publishing. Professors should contact STRAT*X (Boston: 617-494-8282, Paris: 330.1.64.45.87.53) for details concerning licensing of the software.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
06 May 1997
Listed Since
24 January 2007

Barcode

No barcode data available

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