Creative Marketing: An Extended Metaphor for Marketing in a New Age - Image 1

£88.19

MACMILLAN Creative Marketing: An Extended Metaphor for Marketing in a New Age

Name: Creative Marketing: An Extended Metaphor for Marketing in a New Age
Brand: MACMILLAN
Price: 88.19 GBP
Availability: InStock

Management Science

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Description

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 1403941904
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 10 November 2005
Listed Since: 02 January 2007

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MACMILLAN Creative Marketing: An Extended Metaphor for Marketing in a New Age

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