Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries) - Image 1

£40.99

Routledge Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries)

Name: Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries)
Brand: Routledge
Price: 40.99 GBP
Availability: InStock

Industry

This is the most expensive it has ever been. Walk away.

£41 today · previous high £41 · all-time low £39

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 45 days • 45 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 45 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £41 (35 days, 77.8%)

Price range: £39 - £41

Price levels: 2 different prices over 45 days

Description

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: • taking a strategic approach to developing marketing plans; • bringing together strategic planning, market research, goal setting, and marketing theory and practice; • explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367419777
Category: Books > Subjects > Arts & Photography > Film > Industry
Domain: Amazon UK
Release Date: 17 September 2020
Listed Since: 08 April 2020

Barcode

No barcode data available

Routledge Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing In Creative Industries: Value, Experience and Creativity

Arts Marketing

The Routledge Companion to Arts Marketing (Routledge Companions in Marketing, Advertising and Communication)

Creative Arts Marketing

Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition

Marketing the Arts: Breaking Boundaries

Rethinking Strategy for Creative Industries: Innovation and Interaction (Routledge Research in the Creative and Cultural Industries)

Creative Arts Marketing

Cultural Policy: Management, Value & Modernity in the Creative Industries

The Routledge Companion to Arts Marketing (Routledge Companions in Marketing, Advertising and Communication)

Multidisciplinary Approaches to Art Learning and Creativity: Fostering Artistic Exploration in Formal and Informal Settings (Routledge Research in Education)

Researching the Creative and Cultural Industries: A Guide to Qualitative Research (Routledge Research in the Creative and Cultural Industries)

Consumer Behaviour and the Arts: A Marketing Perspective (Discovering the Creative Industries)

Understanding Creative Business: Values, Networks and Innovation (Gower Applied Research)

The Creative Industries: Culture And Policy

Routledge - Culture, Innovation and the Economy Handbook

Cultural Policy: Management, Value and Modernity in the Creative Industries

The Disappearing Product: Marketing and Markets in the Creative Industries

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Routledge Handbook of Cultural and Creative Industries in Asia

Critical Marketing: Defining the Field

Strategic Decision Making in the Arts: Case Studies in Arts and Cultural Entrepreneurship (Discovering the Creative Industries)

Creative Marketing: An Extended Metaphor for Marketing in a New Age

Routledge - The Business of Culture - Strategic Management Book