£41.26

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Routledge Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries)

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£44.79 £40.91 £41.75 £42.60 £43.45 £44.30 £45.14 26 July 2026 13 August 2026 31 August 2026 18 September 2026 06 October 2026
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Price range: £41 - £45

Price levels: 2 different prices over 73 days

Description

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: • taking a strategic approach to developing marketing plans; • bringing together strategic planning, market research, goal setting, and marketing theory and practice; • explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 September 2020
Listed Since
08 April 2020

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