£79.99

MACMILLAN Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders

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£79.99 £74.49 £75.69 £76.89 £78.09 £79.29 £80.49 11 March 2026 19 March 2026 27 March 2026 04 April 2026 13 April 2026

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23 days 11 days · current 0 6 12 17 23 £75 £80 Days at Price

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Price levels: 2 different prices over 34 days

Description

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.

Key Features

New Store Stock

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
17 December 2014
Listed Since
12 May 2016

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