Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders - Image 1

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MACMILLAN Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders

Name: Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
Brand: MACMILLAN
Price: 79.99 GBP
Availability: InStock

Managers' Guides to Computing

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Most common price: £80 (70 days, 100.0%)

Price range: £80 - £80

Price levels: 1 different prices over 70 days

Description

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.

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Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349481882
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 17 December 2014
Listed Since: 12 May 2016

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