£62.97

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£63 today · all-time low £60 (Aug 2026) · usually £63

MACMILLAN Business Essentials for Strategic Communicators

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Price History & Forecast

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£75.21 £58.84 £62.41 £65.98 £69.56 £73.13 £76.70 24 July 2026 09 August 2026 25 August 2026 10 September 2026 26 September 2026
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Price Distribution

Price distribution over 65 days • 7 price levels

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Current Price
32 days 2 days 11 days 6 days · current 1 day 8 days 5 days 0 8 16 24 32 £60 £61 £62 £63 £73 £74 £75 Days at Price

Price Analysis

Most common price: £60 (32 days, 49.2%)

Price range: £60 - £75

Price levels: 7 different prices over 65 days

Description

In an era of digital media and high demand for transparency, communication is a fundamental part of every business. To gain a seat at the table and maximize their professional value, communicators must understand business goals, trends, and core issues. This resource helps bridge the gap for professionals and students who may not have an MBA or a formal business degree. Business Essentials for Strategic Communicators provides the necessary Business 101 knowledge required to navigate the corporate world. It focuses on helping communicators speak the language of business to create shared value for both the organization and its stakeholders. This book is designed to help you understand the economic drivers and organizational structures that influence modern communication strategies.

Key Features

Provides essential Business 101 knowledge specifically designed for communication professionals and students.

Helps communicators understand business goals and trends to increase their professional value.

Teaches the language of business to help you secure a seat at the decision-making table.

Focuses on creating shared value for both the organization and its various stakeholders.

Addresses the needs of those without an MBA or formal business education background.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 December 2014
Listed Since
28 June 2014

Barcode

No barcode data available

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