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IGI Global Transdisciplinary Marketing in Virtual Environments

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Description

Navigate the evolving World Wide Web with Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments. This IGI Global publication offers comprehensive international coverage of the subjects, issues, and current trends defining the digital landscape. As online opportunities and challenges continue to grow, understanding new marketing methods becomes a necessity for success in the digital realm. This book connects theory with practical application through a collection of research articles, case studies, and book reviews. It identifies best practices in online marketing to help readers stay ahead of emerging trends. Whether you are studying e-commerce or looking for professional insights into virtual environments, this resource provides the necessary depth to master modern digital marketing strategies.

Key Features

IGI Global provides comprehensive international coverage of subjects and current trends in online marketing.

The text connects theoretical concepts with practical application through detailed research articles.

Included case studies help identify best practices for success in various virtual environments.

Book reviews within the text offer diverse perspectives on the digital marketing landscape.

This resource addresses the unique challenges and opportunities found within the evolving World Wide Web.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 July 2012
Listed Since
29 April 2012

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