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£75.10

Sage Publications Social Marketing to Protect the Environment: What Works

Name: Social Marketing to Protect the Environment: What Works
Brand: Sage Publications
Price: 75.1 GBP
Availability: InStock

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Description

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1412991293
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing
Domain: Amazon UK
Release Date: 06 July 2011
Listed Since: 02 February 2011

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Sage Publications Social Marketing to Protect the Environment: What Works

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