Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR In Practice) - Image 1

£81.37

Kogan Page Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR In Practice)

Name: Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR In Practice)
Brand: Kogan Page
Price: 80.34 GBP
Availability: InStock

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Description

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business. Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business. Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur.

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 0749476532
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Decision Making
Domain: Amazon UK
Release Date: 03 January 2015
Listed Since: 18 November 2014

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Kogan Page Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR In Practice)

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